Fodder and Shine was a concept restaurant developed by chef Greg Baker of the James Beard award nominated restaurant the Refinery, focusing on regionally sourced produce and true farm to table cuisine, as well as catering and craft cocktails.

While representing multiple James Beard award  nominated restaurant the Refinery for the majority of their run in Marketing, Bay Multimedia worked directly with the ownership to do proof of concept branding and naming exercises to get the right name, feel and branding via stylesheets. After final naming and branding was decided upon by the ownership, we launched the web development and also styling and design for templates for their menus and ongoing event posters.